Malaysia Airports is hoping to get more Chinese tourist dollars with a key collaboration

Chinese tourists in Malaysia can now shop with more ease at Malaysia Airports.

The group, which runs most of the airports in Malaysia, announced on Sept 28 that it has partnered with China’s Alipay to enable cashless transactions at airports here.

Malaysia Airports recorded 3.3 million in passenger movements from China so far in 2017, an increase of 22 per cent from the year before.

There are currently 470 flights connecting Malaysia and China every week.

Badlisham Ghazali, managing director of Malaysia Airports, said that both KLIA and KLIA2 saw a 25 per cent increase in sales from Alipay transactions.

“During the shopping campaign period, sales can increase further by 35% to 40%,” he added.

The airport operator plans to hold a Spend & Win Campaign targeted at Alipay users in the holiday season.

Nazli Aziz, senior general manager of the operator’s commercial services, said: “We are running this campaign from November 2017 to March 2018 to further entice our tourists from China”.

Prizes include a luxury watch as the monthly grand prize, limited edition premium chocolates and e-vouchers.

A Chinese Traveler Welcome Pack will also be given out to tourists to provide special discounts and tourist information.