Malaysia’s election candidates are using hashtags to bolster their reach on social media

Tee Choon Ser (middle), Barisan Nasional’s (BN) state seat candidate for Teruntum, has been using the hashtag #tee4teruntum on Facebook in her bid for success.
Facebook/MistyTeeChoonSer

Candidates of Malaysia’s upcoming elections have turned to social media in a bid to establish themselves apart from their rivals.

Some Malaysian candidates participating in their 14th General Election have come up with their own unique hashtags in an effort to spread their reach and garner a following.

Tee Choon Ser, Barisan Nasional’s (BN) state seat candidate for Teruntum, has been using the hashtag #tee4teruntum on her Facebook page in her bid for success.

She’s used it in her daily campaigning and it was “created to attract some 40% of voters below the age of 45 in the Teruntum constituency”, she told The Star in a May 2 report.

She explained that the use of the hashtag was due to it being “simple, short, memorable” and was also durable.

Use of social media in election campaigns have been a viable tool for politicians in recent years, with US President Donald Trump’s use of Twitter and various hashtags marking his campaign trail in 2016.

Parti Keadilan Rakyat’s (PKR’s) candidate for Semambu, Lee Chean Chung is using #BetterKuantan to tag his social media postings, but there are others too.

Meanwhile, PKR’s Datuk Saifuddin Abdullah, who is running for the Indera Mahkota seat, is also using the same hashtag as his party mate.

Interestingly, Parti Amanah Negara’s Beserah candidate Zulkifli Mohamed, has also chosen to use the same hashtag.

Both seats that Saifuddin and Zulkfli are vying for are in the state of Kelantan.