Malaysians love shopping online – and especially during work hours

Malaysians placed the most orders online during working hours on weekdays, a study found.

Online shopping is a growing phenomenon in Malaysia, where increasingly tech-savvy consumers are always on the hunt for the cheapest and most convenient ways to get what they need and want.

According to Statista, Malaysia’s e-commerce revenue will total $1.3 billion by the end of 2018, with an expected annual growth rate of 17.9 per cent.

A recent study of e-commerce habits in six Southeast Asian markets – Indonesia, Malaysia, Singapore, Thailand, Philippines and Vietnam – identified Malaysia as the country with the third highest basket size, behind Singapore and The Philippines.

In Malaysia, basket size, which is the total amount spent for every order made by a customer over a defined period of time, stood at $54 in 2017.

And if, like millions of other Malaysians, you too are a fan of online shopping, chances are that you do it during work hours too.

The study by iPrice found that Malaysians placed the most orders online during working hours on weekdays. And the golden time for online shoppers to buy items is right smack in the middle of the week, at 4:00pm on Wednesdays.

According to iPrice’s findings, this behaviour is not unique as most of the other six markets studied, with the exception of Singapore, also showed a shop-while-you-work trend.

When the weekend comes around, the number of purchases made usually drops, but Malaysians continue to window shop via their smartphones, causing mobile traffic to e-commerce sites to surge.

Malaysians also prefer to make online purchases via desktop although they tend to search for products on their smartphones.

This is probably because desktop sites usually offer a better user experience than mobile sites and apps, iPrice said.