MARKETING MASTERCLASS: Here’s how the top CMOs in the world are driving results

Procter & Gamble chief brand officer Marc Pritchard

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Procter & Gamble chief brand officer Marc Pritchard
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Paul Morigi/Getty Images for Coffee Bluff Pictures

  • The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers’ ever-increasing pressure for results.
  • Business Insider regularly interviews the chief marketing officers leading some of the world’s best known brands through this challenging landscape.
  • You can read them all by subscribing to BI Prime.

Here’s a list of some of the recent chief marketing officer interviews published by Business Insider: