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As millennials upturn industries and attempt to claim the color pink, Martha Stewart says there’s one way that the generation is contributing to the biggest change in home decor today.
“I think kids – when I say kids, I mean anybody from like 40 down – nobody wants a lot of stuff,” Stewart told Business Insider.
Gone are the superfluous knick-knacks and elegant carved chairs (“I don’t even know if they know what Chippendale is,” Stewart said). Instead, millennials are embracing a “more edited” style for their Instagram-able homes.
While some experts have said that Trump is ushering a “more is more” take on home decor in America, Stewart disagrees.
“I don’t think they have the instinct to get a lot of of tchotchkes,” Stewart said.
Minimalism has been the biggest trend in interior design for the last few years, from budget brands like Ikea to more pricey options such as Room & Board. Lifestyle gurus have made careers out of preaching the gospel of living simply with minimal surroundings, such as Marie Kondo, who encourages fans to throw away everything except what is essential and gives you joy.
However, there’s one thing that Stewart says millennials “absolutely” can’t claim credit for – millennial pink, a specific shade of pink that recently peaked in popularity.
“I have a pink, millennial bed room in East Hampton,” Stewart, who is “of course” familiar with the shade, said. “My whole bedroom is pink! Linens, I have pink towels, and my daughter has pink velvet sofas.”
In other words, millennials may be to blame for minimalism, but Martha knows all about millennial pink.