- Netflix earned the most nominations of any network for the 2018 Emmy Awards, breaking HBO’s 17-year streak at the top.
- Netflix brought in 112 nominations this year, while HBO earned 108 nods.
- Last year, HBO led with 111 nominations, while Netflix came in second with 91.
- HBO’s second-place tally comes as the cable network is in the midst of a strategy shift under its new owner, AT&T, to hew closer to Netflix’s production model.
Netflix earned the most nominations of any network for the 2018 Emmy Awards on Thursday, breaking HBO’s 17-year streak as the top network in total Emmy nods.
Netflix brought in 112 total nominations this year. In 2017, the streaming service earned 91 nominations, second to HBO’s 111 nominations.
This year, HBO earned a second-place tally of 108 nominations. NBC came in third overall among networks, and leads all broadcast networks with 78 nods.
Among Netflix’s nominations, the streaming service earned nods in several top categories, including nominations for “The Crown” and “Stranger Things” for best drama series, and “Glow” and “Unbreakable Kimmy Schmidt” for best comedy series.
HBO meanwhile placed several shows in the top categories, with “Barry,” “Curb Your Enthusiasm,” and “Silicon Valley” earning nominations for best comedy series, along with “Game of Thrones” and “Westworld” for best drama. “Game of Thrones” also led all shows with 22 nods.
For the first time since 2001, HBO will not lead all networks in the field of Emmy nominations.
HBO’s second-place tally comes as the cable network is in the midst of a strategy shift under its new owner, AT&T, to hew closer to Netflix’s high-quantity production model, which will see the streaming service reach a mark of over 1,000 original TV shows and movies by the end of this year.
HBO’s new corporate boss, Warner Media CEO John Stankey, said in a recent town hall meeting that HBO would move to produce a higher quantity of TV shows and movies in order to compete in the new landscape, presumably referring to pressure from streaming services like Netflix.
The shift is a marked contrast for HBO, as HBO CEO Richard Plepler last year distanced his network from Netflix’s production model, saying that “more is not better, only better is better.”
Netflix’s “more, more, more” model seems to have worked this year in snagging Emmy nominations, now we’ll see if the awards follow.