Gillette’s new commercial with Neymar came up with a clever way to take advantage of his most controversial trait


  • Brazil and Paris Saint-Germain star Neymar, whose habit of diving and over-the-top reactions to fouls drew harsh criticism during the World Cup, admitted to “exaggerating contact” in a recent ad campaign for Gillette.
  • However, he also hit back at his critics by pointing out how often he gets fouled while playing.
  • He addressed other criticisms of his behavior and admitted that he “crumbled” during the World Cup.
  • Still, he vowed that he has taken the criticism to heart and that he is a “new man.”