- Kate Spade New York changed its classic spade logo in a major way this Spring.
- It’s now much larger and comes in a variety of colors.
- The brand also changed its signature “clover” green tags to a pink shade called “pink kiss.”
- Kate Spade New York’s Spring 2019 line drops today and features a number of changes.
Whimsical handbag brand Kate Spade New York dropped its spring 2019 line today – and longtime fans of the bags will notice some striking changes in the design. Over the past few weeks, the brand has been sharing pieces of its new design on their Instagram.
Kate Spade New York is now employing a new logo on its merchandise. It is, appropriately, still a spade – but instead of a tiny shaded spade below the “Kate Spade” name, it’s now much larger and in many cases replaces the writing altogether.
“Our molly tote,” the brand’s Instagram reads alongside a photo of the new logo, “finished with a tonal enamel spade.” The post also promises that customers will “see spades in gold, faceted,” and “other pretty enamel colors” in the Spring 2019 line.
View this post on Instagram
our new spade. we’ve reimagined our signature mark in lots of new ways and thoughtfully worked it into all of our designs for an unexpected surprise. like these enamel studs: you’ll be seeing them soon on handbags and wallets in just 8 more days, when we reveal all the newness that’s coming.
In some cases, the center of the “tonal spade” is black with a gold line through the middle and a gold border – although the new line features the logo in a number of different shades. According to the Instagram post, the new spades are made using enamel.
The brand changed its signature tag color from green to pink
The “clover” green tags found attached to and inside of Kate Spade New York merchandise is no longer. The new tag color is called “pink kiss,” as per the brand’s Instagram.
Kate Spade New York also unveiled new dustbags
The signature brown handbag dustbags with hot pink string and gold lettering have been replaced with light pink dustbags which appear to be in the new signature “pink kiss” color.
The brand also introduced new hardware
View this post on Instagram
our new spade heart twistlock. a beautiful thing happens when you take our signature mark and turn it upside down: it looks a lot like a heart. (which we love.) you’ll see this closure on some of our favorite new handbags and jewelry in just 7 more days. it makes a heavy “click” when you turn it. it’s very satisfying.
In the spring collection, the brand released its “spade heart twistlock,” which unlocks bags by twisting the heart in the spade upside down. They also have a new tissue paper design and what appears to be new gift boxes.
You can check out the entire spring line and see the changes for yourself here.
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