PHOTOS: Malaysia’s first Taobao store is open – here’s what it’s like inside

The store offers more than 1,000 products from electronics to home appliances and make-up.
Taobao

Online shoppers rejoice, the doors to Malaysian’s first physical Taobao store have opened.

The Alibaba-owned platform is known for offering a myriad of products. One of its most popular offerings is trendy furniture at budget-friendly prices, but customers previously had to rely on pictures to decide if they wanted to buy something.

Now, the store gives consumers a chance to see and test out the pieces first.

Called Taobao Store by Lumahgo, the Kuala Lumpur shop opened last Friday (Nov 29) with more than 1,000 products from electronics to home appliances and make-up.

This is Taobao’s second physical store in South-east Asia, with the first one in Singapore opened in September.

Here’s what it looks like inside:


Located in Kuala Lumpur’s MyTOWN Shopping Centre, the 5,000 sq ft outlet will serve as a place for shoppers to test out products before purchasing them.

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Taobao

The Taobao store will feature Alibaba’s New Retail technologies, and shoppers can purchase a displayed product by scanning a QR code on the electronic price tag.

The items can then be picked up from the store or arranged for delivery, and payment can be made directly from the Taobao app.

Taobao said that only selected items can be picked up immediately.

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Taobao

According to the Chinese e-commerce giant, the curation of products was based on the preferences and purchase decisions of local shoppers.

It was also drawn from a variety of international and home-grown Malaysian brands such as Lorenzo, KHIND, KitchenAid and Deep Furniture.

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Taobao

Besides products, the store will also have amenities such as a cafe, a children’s play area, and a dedicated leisure area.

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So you don’t have to worry about your children getting bored as you shop to your heart’s content.
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Taobao

Jess Lew, marketing manager of Tmall World Malaysia, said that the offline store will allow it to showcase popular products and introduce new ones that appeal to local consumers.

Fabian Kong, Lumahgo’s chief executive officer, said at the launch of the store that the physical store’s aim is to go “beyond the latest products and offer more localised and upgraded services to serve our customers”.

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Photo: Jess Lew (green dress) and Fabian Kong (orange) are seated on the front row.
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Taobao

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