Texans prefer 3 Musketeers, New Yorkers want Kit Kats, and Californians like Almond Joy.
That’s according to a recent survey by Influenster, a website that hosts product reviews. The company asked 23,154 Americans to name their favorite Halloween candy out of a list of 52 top-selling candies in the United States, and then found the most distinctively popular candy in each state.
Influenster didn’t look at the candy totals for every state (which would’ve been overwhelmingly Reese’s Peanut Butter Cups nationwide). Instead, they focused on the most distinct. The company added that the number of people they polled in each state is representative of their corresponding populations.
One caveat: this data is self-reported, and doesn’t reflect actual buying behavior. The National Retail Federation estimates that American shoppers will spend $2.7 billion on Halloween candy this year.
Take a look at Influenster’s results below.
- Anaele Pelisson/Business Insider