Proton is launching its first C-segment SUV with Geely – but first, it needs a name

The new SUV produced by Proton and Geely needs a name.
Proton Facebook video

Malaysia-based carmaker Proton is on the verge of launching a new sport utility vehicle (SUV) with its partner, China’s Zhejiang Geely.

In a Facebook post on Wednesday (Apr 11), Proton said the new vehicle will be its first premium C-segment SUV.

The new SUV is expected to come with technologically advanced features such as smart voice recognition, a 360-degree 3D camera, and advanced safety features like adaptive cruise control and automatic emergency brake assist.

While the unnamed model has not been officially unveiled, it can be seen in a promotional video posted on the automaker’s Facebook page.

In the lead up to its launch, Proton is asking the public to name its SUV via an online poll which ends on Apr 30.

The four names in the running are Proton X7, Proton PX7, Proton X70 and Proton X700.

There is also an option to propose an alternative name.

According to the company, the survey garnered over 69,000 responses in just nine days.

“The new SUV is a significant milestone for Proton and therefore we wanted to share it with our fellow Malaysians as it also represents a symbol of national achievement,” Proton’s vice president of sales and marketing, Abdul Rashid Musa, said, adding that the huge response was unexpected.

To encourage participation, those who take part in the poll will receive gift vouchers, the company said.

It also said that five winners will be chosen “based on the best reasons given for the name they have voted”.

These winners will be given a “‘money-can’t-buy’ experience consisting of exclusive VIP invites” to the launch and test-drive event for the new SUV.

If the winner comes up with an original name that ends up being picked, he or she will be treated to a four-day tour of Hangzhou and Shanghai for two people, including a visit to the Geely headquarters.