- Shane Dawson / YouTube
- YouTuber Shane Dawson, who has 22 million subscribers, just released a trailer for his new docu-series on beauty mogul Jeffree Star.
- Star, who has 16 million subscribers on his channel, is a multi-millionaire.
- The four minute video titled “The Beautiful World of Jeffree Star” shows some of what will be revealed in the series, including behind the scenes footage of the Tati Westbrook and James Charles drama.
- Dawson and Star are also shown boarding a private jet, waving at adoring fans, and crying. They also might be discussing a collaborative merch line in Star’s office.
- Dawson has been criticized by some fans for working with Star because of his problematic history. But overall, most are on tenterhooks waiting for the first episode to be uploaded on October 1.
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Shane Dawson, a YouTuber with 22 million subscribers, is something of an icon on the platform. Last night he dropped an incredibly long-awaited trailer for his latest docu-series “The Beautiful Life of Jeffree Star.”
Dawson and Star, who has 16 million subscribers, have been working together on a documentary which goes behind the scenes of the YouTube beauty community for months now. Dawson, who has become known for his in-depth, multi-episode sagas such as “The Truth About Tanacon” and “The Mind of Jake Paul,” first indicated he might be looking into the beauty world in March 2018 when he tweeted “are there any good make up/beauty conspiracies out there that I don’t know about?”
In April of this year he tweeted again that he was “sliding” into the beauty community, and was realizing “why so many of them have no real friends.”
“These people are RUTHLESS,” he wrote.
the more i slide into the beauty community the more i realize why so many of them have no real friends. some of these people are RUTHLESS. i’m excited to infiltrate and get u guys that pig tummy tea tho ????????????☕️ pic.twitter.com/e3tIDuWLjs
— Shane Dawson (@shanedawson) April 23, 2019
On September 24, Dawson tweeted that the trailer would soon be revealed to the world.
“I can’t believe something we’ve been working on all year and put all of our hearts in is finally starting to come out tomorrow,” he said. “I’ve never felt this excited, nervous, and emotionally invested in my life. Thank you guys for letting us take the time to do this. It means so much.”
I can’t believe something we’ve been working on all year and put all of our hearts in is finally starting to come out tomorrow. i’ve never felt this excited, nervous, and emotionally invested in my life. thank you guys for letting us take the time to do this. it means so much :,) pic.twitter.com/wAQw7eqWZQ
— Shane Dawson (@shanedawson) September 24, 2019
In the four-minute video, Dawson and Star are seen in the office of Star’s beauty business Jeffree Star Cosmetics discussing a potential collaborative merch line, boarding a private jet, waving at adoring fans, and crying. There are also clips of some of their reactions to the beauty community going into meltdown in May, when two of the platform’s biggest gurus, Tati Westbrook and James Charles, had a very public falling out.
Star sided with Westbrook at the time, publicly calling Charles a “danger to society” and a “predator” in a string of now-deleted tweets.
Dawson is seen watching the videos each creator put out at the time while he wipes away tears.
There is no dialogue in the trailer – only the song “Prom Queen” by musician Catie Turner playing in the background. But even without words, it’s clear the series is going to be a turbulent and emotional rollercoaster.
Star is shown crying at various points, and there are even clips of when Dawson proposed to his long-term boyfriend Ryland Adams.
“I hope you’re all ready for the next chapter…” Star tweeted when the video was released. “Thank you @shanedawson & @AndrewSiwicki for changing my life. It’s been a crazy f—ing year…”
Dawson has worked with Star on a docu-series before, called “The Secret World of Jeffree Star.” In five videos, he revealed the secrets behind Star’s multi-million dollar empire that he built from the ground up, including the fact he owns warehouses that ship out the merch of other YouTubers.
To get a sense of how wealthy Star is, he recently surprised his boyfriend Nate Schwandt with a $150,000 lime green Aston Martin Vantage. This added to their impressive collection of at least five other luxury cars, including a pink Tesla and a Lamborghini Huracan at their mansion in Calabasas, LA.
Inside their home is a hot pink vault filled with designer items, including dozens of Birkin bags and pieces of diamond jewelry, probably worth millions.
- Shane Dawson / YouTube
But Star’s career has also had its fair share of controversy. As well as ending his friendship with Charles, Star has come under fire from other creators who accused him of using racist slurs in the past.
Star also faced some unhappy customers in July who bought his Summer Mystery Boxes, claiming they were disappointing because of lipsticks wth strange textures, faulty items, or colors they didn’t want.
Dawson has been criticized by some fans for working with Star because of his problematic history. But overall, people are on tenterhooks waiting for the first episode to be uploaded on Dawson’s channel on October 1. The trailer alone has racked up 4.5 million views in 11 hours.
“Honestly, how DARE Shane Dawson release a BEAUTIFUL trailer for the new series with Jeffree Star just to have to wait another WHOLE ASS WEEK to watch the whole thing,” tweeted one person. “Cheeky, cheeky motherf—er. Can’t f—in wait tho, damn.”