Singapore’s Temasek Holdings and GIC are said to be close to buying a minority stake in a group of high-end restaurants, including Nusr-Et Steakhouse, owned by Turkish chef-turned internet meme Nustry Gokce, better known to all as Salt Bae.
The Financial Times reported on Wednesday (March 7) that Temasek, GIC and London-based investment firm Metric Capital are part of a consortium which is still discussing the potential purchase of D.ream Group, a subsidiary of Dogus Group, which owns the restaurants.
D.ream Group is valued at close to $1.5 billion and an announcement could come as soon as Friday. The investment would include around $200m of equity according to two sources cited in the report, and would also involve the restaurants Coya, Zuma and Roka.
Salt Bae rose to fame in January 2017 after he posted a 36-second video on the Nusr-ET Instagram page showing him carving a piece of steak and sprinkling a generous amount of salt on it in a way that earned him the nickname and title of “the internet’s sexiest butcher”.
Within 48 hours, the post had 2.4 million views.
To date, the original video has amassed some 11 million views on Twitter and 16.2 million views on Instagram.
Today, Gokce, 35, is now busy cashing in on the 13 restaurants he owns worldwide, after he lucked out through an investment by Turkish billionaire Ferit Sahenk whom incidentally, is the eighth richest man in Turkey and chairman of Dogus Holding.