Snapchat’s money machine looks a lot like Facebook in the early days

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Snapchat CEO Evan Spiegel.
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Lucas Jackson/Reuters Pictures

Snapchat expects to ring up between $300 million and $350 million in revenue this year, according to a report in Re/code.

That’s a nice haul for a company in its fourth year of existence and which didn’t start selling ads on its service until October 2014.

Snapchat’s money-making trajectory looks a lot like Facebook’s after four years. Twitter, in contrast, took a couple of years longer to get to $300 million.

Check it out:

Snapchat

    Time from founding until roughly $300 million in revenue: 4 yearsFounded: 20122016: $300 million to $350 million (projected)Valuation: $16 billion, or 49 times projected revenue at midpoint of range

Facebook

    Time from founding until roughly $300 million in revenue: 4 yearsFounded: 20042007: $153 million2008: $272 millionValuation in 2008: $15 billion, or 55 times revenue

Twitter

    Time from founding until roughly $300 million in revenue: 6 yearsFounded: 20062010: $28.3 million2011: $106.3 million2012: $316.9 millionValuation in 2012: $8.5 billion, or 27 times revenue