- Michael Loccisano/Getty Images for Spotify
- Spotify announced that users will now be able to add podcasts to their playlists.
- Spotify recently acquired Gimlet and Parcast, two popular podcast creators, as it pushes into the world of podcasting.
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This will combine with already existing playlist capabilities to give you three options: a music-only list, a curated list of podcasts, or a mix of podcasts and songs.
In a statement, Spotify emphasized its history with playlists as a defining feature of the service:
“If you hadn’t heard, playlists are kind of Spotify’s thing – it’s how we first built our personalized platform way back in 2006 and how we continue to help listeners discover new content today. We couldn’t be more excited to bring that expertise to the world of podcasts.”
Right now, news and crime shows dominate Spotify’s top podcasts. The New York Times‘ “The Daily” and NPR’s “NPR News Now” are the most-listened-to podcasts, followed by music show “The Joe Budden Podcast” and crime favorites “My Favorite Murder” and “Crime Junkie.”
In February, Spotify acquired podcast production company Gimlet, which is behind popular shows like “Reply All and “Crimetown.” In March, Spotify acquired true-crime podcasting studio Parcast and continued expanding its original content offerings, so this move is another way to integrate the two main types of content on the service.