American Dream says nearly 90% of the megamall has been leased but only 31 of the 350 stores have been announced so far

The American Dream mall is one of the largest malls in the US.

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The American Dream mall is one of the largest malls in the US.
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Shoshy Ciment/Business Insider
  • The American Dream complex began its grand opening process on Friday, October 25 in East Rutherford, New Jersey.
  • The 3 million-square-foot center will be one of the largest malls in North America and will feature a theme park, ice rink, water park, and indoor ski center in addition to over 450 shops.
  • The retail experience of the mall is set to open in March of 2020 and will include stores such as Forever 21, H&M, Saks Fifth Avenue, Hermes, Zara, Uniqlo, and Foot Locker, a spokesperson for the complex confirmed.
  • American Dream is close to 90% leased and a spokesperson said the list of stores the mall has announced to the public is only a selection of the brands that will fill the 350 retail spaces.
  • The dining experience is also set to open in March of 2020.
  • Here are all 31 stores and five food options currently announced that will be in the complex.
  • Visit Business Insider’s homepage for more stories.

The American Dream megamall has finally started its process of opening to the public – but the actual stores aren’t slated to open until March of 2020.

The first phase of the complex – the Nickelodeon Universe theme park and an ice-skating rink – opened on Friday, October 25. The rest of the complex is set to open in staggered stages, culminating with the launch of over 350 shopping experiences in 2020.

A host of luxury and fast fashion retail stores will populate American Dream. Stores such as Saks Fifth Avenue, Hermes, Zara, Uniqlo, and Foot Locker are all included in the lineup and many will be flagship stores, a spokesperson for the complex confirmed.

American Dream is close to 90% leased and a spokesperson told Business Insider the list of announced stores to the public below is only a selection of the brands that will fill the massive retail space. The dining experience is set to open at the same time and will include a Coca‐Cola “Eats” Food Court and a Kosher Food Court.

“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar,” said the president of American Dream Don Ghermezian in a press release. “Guests will experience something completely unique each time they visit – this project will be the realization of their wildest dreams.”

Here are the confirmed stores and restaurants as of publication slated to open at American Dream in March of 2020:


Banana Republic

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Marina Nazario/Business Insider

Dolce & Gabbana

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Wikimedia Commons

Zara

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Shutterstock/testing

This store will be a flagship.


Ulta

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Business Insider/Jessica Tyler

This store will be a flagship.


Hermes

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Irene Jiang / Business Insider

This store will be a flagship.


Saks Fifth Avenue

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Northfoto/Shutterstock

Watches of Switzerland

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Wikimedia Commons

Tiffany & Co.

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Tiffany & Co store inside Narita airport.
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Pio3/Shutterstock

Sephora

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Business Insider/Mary Hanbury

Moncler

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People walk past a Moncler shop in downtown Rome.
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Thomson Reuters

Saint Laurent

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Rashad Benton/ Business Insider

Mulberry

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Vic C./Yelp

Uniqlo

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Reuters

This store will be a flagship.


H&M

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Shutterstock/spatuletail

This store will be a flagship.


Primark

This store will be a flagship.


Century 21

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Melia Robinson/Business Insider

Lululemon

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Brenan McDermid / REUTERS

This store will be a flagship.


Victoria’s Secret

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Victoria Secret

Victoria’s Secret Pink

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Business Insider/Mary Hanbury

Foot Locker

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Bethany Biron/Business Insider

This store will be a flagship.


Altar’d State

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Neal E./Yelp

This store will be a flagship.


Forever 21

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Shoshy Ciment/Business Insider

Artizia

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Ryan P./Yelp

IT’SUGAR

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Jack L./Yelp

Scotch & Soda

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Jeff A./Yelp

Aland

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Marie T./Yelp

Evereve

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Brandon K./Yelp

Fourpost

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John O./Yelp

Tumi

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Cyn L./Yelp

Levi’s

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A Levi’s display at Kohl’s
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Shoshy Ciment/Business Insider

MAC Cosmetics

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Jamie W./Yelp

Dining options will include a Coca‐Cola “Eats” food court, For The Win, Freds at Barneys New York, H Mart, and a Kosher food hall.

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A food court at Northgate Mall.
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Irene Jiang / Business Insider