- Felix “PewDiePie” Kjellberg’s YouTube channel was overtaken by Indian music label T-Series this week.
- The two channels have been bouncing back and forth between first and second place as each nears 100 million subscribers.
- As of Saturday morning, T-Series is only ahead by about 100,000 subscribers.
The competition between Felix “PewDiePie” Kjellberg and Indian music label T-Series continues, as T-Series overtook PewDiePie once again early Saturday on YouTube.
As of Saturday morning, T-Series remains the most popular channel on YouTube with nearly 92 million subscribers. Kjellberg’s channel is a close second, with 91.8 million subscribers.
The ongoing competition between the two channels is the first time in years that a competitor has overtaken PewDiePie, and it’s a credit to the mass appeal of T-Series as a Bollywood-focused record label and film production firm.
The T-Series YouTube channel primarily features music, music videos, performances, and movie trailers aimed at the Indian market. It has seen steady growth across the last several years, according to social media statistics and analytics firm Social Blade.
Kjellberg’s channel is focused on gaming videos, vlogs, and commentary. He’s been operating the most popular YouTube channel with few exceptions for the past six-plus years.
As T-Series began to approach his subscriber number, a “Subscribe to PewDiePie” campaign was launched that has at times been connected with illegal and horrific acts – including the recent New Zealand mosque attacks. The suspected gunman said “Subscribe to PewDiePie” in a Facebook Live video broadcast of the attacks.
“I feel absolutely sickened having my name uttered by this person. My heart and thoughts go out to the victims, families, and everyone affected by this tragedy,” Kjellberg said on Twitter in response.
The next stop for both channels: 100 million subscribers. Who will get there first remains to be seen.