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Online voters think these are the 10 ‘sexiest’ brand mascots, and it says a lot about American marketing
According to a professor of marketing at NYU, creating a sexier Mr. Clean makes him more human, more relatable, and therefore, more marketable.
The hot trend in ultra-minimalist logos — think Mastercard or Dunkin’ — goes exactly against what makes people want to buy stuff
Today's trendy minimalist logos aren't authentic or likable, according to a new report in the Harvard Business Review.
Amazon’s new ad measurement tool, Comcast Ventures pitches for DTC brands, and The 3% Movement targets tech companies
Amazon's new measurement tool aims to show sellers that showrooming is a mainstream shopping tactic.
Thanks to its ads, Absolut went from a niche brand to the most heavily advertised liquor in the world.
An over-the-top Peloton ad showing the super-wealthy biking in penthouses, zen gardens, and sunrooms led to one of the year’s best Twitter threa...
The ads feature physically fit users cycling in modern, luxurious homes that often overlook a futuristic metropolis or expansive backyard.
Seeking nominations for executives who are leading the rise of free, ad-supported streaming services in 2019
Business Insider is launching a list of top executives who are leading the rise of free, ad-supported streaming video. We want to hear from you.
Aside from the Trump campaign itself, the biggest spender on pro-Trump Facebook ads is reportedly a secretive New York-based newspaper
The Epoch Times is a non-profit media company that's tied to a religious sect. It's also the second highest spender on pro-Trump Facebook ads.
Coca-Cola is sold in all but 2 countries on Earth. Here’s what their ads look like around the world.
You'll be hard-pressed to find a bottle of bubbly Coke in Cuba and North Korea — but that wasn't always the case.
‘Ad models break everyone’s brains’: How Patreon and Substack are trying to make the internet a better place with membership and sub...
Patreon and Substack provide an alternative to social media's ad model with subscriptions. It's a healthy, sustainable option for creators and users.
Mark Zuckerberg and Susan Wojcicki have contributed to America’s gun violence crisis. Now they need to fix it.
Contributor Mike Shields argues that there should be a national anti-gun violence campaign, and that the tech CEOs should pay for it.