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Find out where Gen Z loves to shop most.

Teens reveal their favorite clothing brands

The top 10 brands that US teens can't get enough of, according to Piper Jaffray's semiannual survey of teen spending habits.
An American Eagle concept store in NYC.

American Eagle CMO shares why the future of retail will take more than a ‘let’s just put some technology and screens up’ approach

Kyle Andrew, chief marketing officer at American Eagle, attributed much of the company's success to its willingness to experiment.
American Eagle could soon follow in Abercrombie's and Urban Outfitters' footsteps.

American Eagle says it plans to offer buy-now, pay-later services as it appeals to cash-strapped teens

American Eagle will soon allow its shoppers to pay for purchases in installments. Abercrombie and Urban Outfitters already offer these services.

We went shopping at American Eagle Outfitters and Hollister to see which teen-centric store offered a better experience — and the winner was cle...

Abercrombie is closing Hollister flagship stores while American Eagle is soaring. We visited and compared the experience at both stores to see why.

We shopped at American Eagle and Urban Outfitters to see why one teen retailer is outperforming the other. The answer was clear.

American Eagle is outperforming its competitors in the teen-retail sector — including Urban Outfitters. We went shopping at both to understand why.
Aerie is known for its body-positive marketing.

The president of American Eagle’s explosive Aerie brand says it is defying the retail apocalypse and ‘opening stores as fast as we canR...

Aerie plans to open around 70 new stores this year, Global Brand President Jennifer Foyle said during an earnings call Wednesday.
Denim is making a comeback.

American women are buying jeans again after a decade-long boom in athleisure

Denim is making a comeback in the US after a decade of athleisure domination.
Aerie is known for not retouching the photos it uses in ads.

We compared the shopping experience at Victoria’s Secret and Aerie, and there were 4 obvious differences

There are several key differences between Victoria's Secret and Aerie, which were obvious during a store visit.
Logo-focused brands featured prominently in the list.

These are the brands that Gen Z shops at most, according to a survey of more than 1,800 young Americans

Business Insider surveyed more than 1,800 Gen Z Americans to see which brands they shop most. Nike, American Eagle, and Vans were among the answers.
Victoria's Secret store in Manhattan.

We went shopping at Victoria’s Secret, Pink, and Aerie and saw the huge divide in the lingerie market firsthand

The women's lingerie market is changing rapidly as newer brands like American Eagle's Aerie threaten to steal market share from Victoria's Secret.