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YETI coolers can sell for up to $1,300. Photos show how the brand became a status symbol in less than 10 years.

Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand.
YETI coolers are marketed as being super tough, but there is some debate on whether they're worth the cost.

YETI coolers can sell for up to $1,300. Photos show how the brand became a status symbol in less than 10 years.

Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand.

We tried kava — the national drink of Fiji that gets people high

While in Fiji, we drank a traditional brew known as kava. It's rumored to get you high and even cause hallucinations.

Watch Lockheed Martin’s laser beam system burn drones out of the sky

In this video o...

The only right way to pop your pimples

Dermatologists ...

Why airlines pay to fly over other countries

Airlines pay a ...

Mt. Everest is not the hardest mountain to climb — here’s what makes K2 so much worse

Vanessa O'Brien...

The science of why you should add water to your whiskey

The secret to e...

Why you can’t fly a plane to space

Why can't you f...