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Lee Hartley Carter.

I’m a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here’s why I don’t recommend my cli...

In her new book "Persuasion," Lee Hartley Carter, president of maslansky + partners, says to tell your company's true story to sell your business.
Apple's 1977 logo overhaul.

Facebook has a new logo, and it’s a far cry from its iconic blue logo of the 2000s. Here are 17 of the most drastic logo changes in branding his...

There are logos that have been deliberately untouched. Then there are brands that have constantly changed their look, like Pepsi and Apple.
Facebook's new corporate logo, as of November 2019.

Facebook wants you to know it owns Instagram and WhatsApp, so it’s changing its corporate logo to make that clear

Facebook — the parent company of the social-media service, as well as Instagram and WhatsApp — has a new logo.

WeWork paid its own CEO $5.9 million to use the name ‘We,’ but now he’s giving it back after the deal was criticized

In what WeWork describes as an "unwinding," its CEO has agreed to pay back the $5.9 million he was paid for rights to the word "we."

For the first time in a decade, the latest version of Android isn’t named after a dessert

Sorry, dessert fans — Google's dropping the sweets-centric naming convention for Android in favor of something everyone can read more easily.
Burger King CMO Fernando Machado reveals why the chain's uniforms look like Whoppers.

Burger King’s CMO explains why the chain’s uniforms look like its most famous menu item

Burger King CMO Fernando Machado reveals how the brand decided to put Whopper stripes on its uniforms.

We asked a group of graphic-design experts to rate the 2020 presidential candidates’ logos, and they were not impressed

A presidential candidate's logo can greatly influence how successful they are. These are the 2020 candidates' logos, rated by graphic design experts.
Not everyone liked the new logo.

10 of the most controversial company rebrands

From Dunkin' Donuts becoming Dunkin' to Toys 'R' Us turning into Geoffrey's Toy Box, take a look at some of the biggest recent company rebrands.
Chiquita is just one company with a controversial mascot.

7 food logos and mascots that didn’t age well

From Aunt Jemima pancakes to Land O' Lakes butter, these are the food logos and mascots that did not stand the test of time.
Laura Belgray.

The same thing I was bullied for in middle school became the foundation of my successful business

Laura Belgray built her own successful business by being unabashedly herself — the same thing she was bullied for in middle school.