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The company behind Bud Light said it won’t take its Asia unit public, cancelling the largest IPO of 2019

The public offering was expected to raise as much as $9.8 billion dollars and would've helped the company expand in Asian markets.
Zoe Kravitz stars in Michelob Ultra Pure Gold's ad.

Anheuser-Busch’s US marketing chief makes the case for diversifying its portfolio and says it will trim its use of agencies as it prioritizes pe...

Anheuser-Busch's US CMO Marcel Marcondes said that as it emphasizes its product innovation pipeline, it is rethinking how it works with ad agencies.
MillerCoors is suing Bud Light over its Super Bowl ad.

MillerCoors is suing the maker of Bud Light over its controversial Super Bowl ads about corn syrup in beer

Bud Light mocked Coors Light and Miller Lite over the beer brands' use of corn syrup in a series of ads that aired during the Super Bowl.
Premium beers, such as Shock Top, Goose Island, and Budweiser Reserve, are crucial as sales slow for many massive, iconic brands.

Anheuser-Busch is doubling down on more expensive beers as millennials ditch iconic brands like Budweiser and Bud Light

Anheuser-Busch is turning to more expensive, premium beers as Bud Light and Budweiser lose market share.
Bud Light is battling with Coors Light and Miller Lite over corn syrup.

Bud Light’s and Coors Light’s corn-syrup battle reveals a dark reality for the beer industry

Bud Light, Coors Light, and Miller Lite had a contentious week, revealing a lurking threat in the light beer business.
MillerCoors' CEO slammed Bud Light in response to the beer brand's Super Bowl commercials.

MillerCoors CEO blasts Bud Light as ‘scared’ of Miller Lite and Coors Light following Super Bowl commercials

"Bud Light is starting this fight for one simple reason. They are scared," MillerCoors CEO Gavin Hattersley said.
Bud Light debuted a series of ads bashing Coors Light and Miller Lite for using corn syrup.

Coors Light, Miller Lite, and corn farmers are slamming Bud Light for Super Bowl ads that called out beer giants’ use of corn syrup

Bud Light mocked Coors Light and Miller Lite over the beer brands' use of corn syrup in a series of ads that aired during the Super Bowl.
A still from the Bud Light-HBO crossover ad

HBO used ‘Game of Thrones’ to hijack Bud Light’s Super Bowl ad, but it may not have had the impact it expected

The ad got more than 2,300 mentions on social media within just two minutes of airing, but it scored low with one firm.
Drogon roasts a village in the Bud Light and "Game of Thrones" Super Bowl ad.

Bud Light and ‘Game of Thrones’ debuted a crossover ad for Super Bowl Sunday, and everyone was caught off guard

HBO and Bud Light teamed up for a "Game of Thrones" crossover commercial during the Super Bowl, where The Mountain and Drogon appeared to crash the ad.
Bud Light is struggling to win over millennials.

Budweiser and Bud Light’s downward spirals continues as millennials ditch beer

Bud Light lost 0.9 percentage points of the total market share in the US in the most recent quarter, while Budweiser lost 0.35 percentage points.