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Burger King CMO Fernando Machado reveals how the brand decided to put Whopper stripes on its uniforms.
The $221 billion US ad industry is being upended by the rise of digital ad giants, fragmented consumer attention, and marketers' ever-increasing pressure for results.
We're seeking nominations for Business Insider's fourth annual list of the most innovative CMOs in the world. We want to hear from you.
These are the most innovative chief marketing officers in the world in 2018. The executives are leading the charge when it comes to connecting with consumers in an increasingly fragmented digital world.
The 50 most innovative CMOs in the world 2017 – The Rebels
The 50 most innovative CMOs in the world 2017 – The Storytellers
The 50 most innovative CMOs in the world 2017 – The Connectors
The connectors, storytellers, rebels and breakouts.
An alphabetical list of our Most Innovative CMO ranking
These are the CMOs who have mastered the art of telling stories across platforms