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The art of correlation and performance metrics

Validate synthetic testing by measuring the correlation of metrics within and to real user data. Optimize tests and choose metrics that represent your audience and needs.
BIRTA is the newest system designed to keep up with Insider Inc.'s ever-increasing demands.

Introducing BIRTA, a new boat built to power the next decade of Insider Inc.

A decade ago, our company built a small boat to power a blog covering the New York tech industry. Today, BIRTA is ready for the high seas.
This coded letter from an inmate, intercepted by staff at Fulton County Jail in Atlanta, secretly ordered a hit on a staff member.

Any communication in and out of jail is closely scrutinized — so inmates turn to ingenious codes to convey secret messages

In jail, inmates may rely on a secret code to slip cryptic messages past corrections officers. Here are some of the most common, and one that was never solved.

Insider Inc. held its second-ever hackathon — these are some of the top ideas our tech teams came up with

If you were given one week to build something new or innovative that would benefit people or your company, what would you create?

Here’s why some women in tech cite MySpace as their entry point

Back in 2006, MySpace was inspiring some of the future coders of America.

The geeky reasons why September 12 is International Programmer’s Day

There's a few ways to celebrate Programmer's Day. One of them is understanding why September 12 is the day.

6 secret code systems that help prevent mass panic

Crews on ships, hospital staffs and police forces all use codes in emergencies, so as not to upset the public. Here's what they are.

Google’s services are powered by 5000 times more code than the space shuttle

You interact with millions of lines of Google code every day. There’s a lot of code that springs into action every time you check your Gmail or search.

Here’s the prison Mark Zuckerberg visited that teaches inmates how to code

"Making our criminal justice system fairer and more effective is a huge challenge for our country."