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Stars like George Clooney, Ryan Reynolds, and Bob Dylan have struck gold with liquor launches, and countless celebrities are following suit
George Clooney, Ryan Reynolds, and Bob Dylan are among a growing number of celebrities successfully launching liquor brands even without experience.
George Clooney has the $1 billion sale of his Casamigos tequila brand to thank for his $239 million paycheck — a figure that knocked Dwayne "The Rock" Johnson into second place on Forbes' list of highest-paid actors in 2018.
Ewan Gunn, Global Brand Ambassador and Whisky Master for global drinks giant Diageo, said there are a few key mistakes whisky drinkers make.
While it may seem obvious to some, "What's the difference between whiskey and whisky?" is an often Googled question — particularly on Burns Night.
A major alcohol firm pulled all ads from Snapchat because it can’t be 100% sure children weren’t seeing them
Snap said it was disappointed by the decision.
Diageo's Charles Ireland told Business Insider: 'If there is a hard border, it will make it more complicated and more expensive.'
The company, Casamigos, was never meant to be for the public.
The battle between Guinness and BrewDog shows just how deep the the animosity between craft and big beer goes.
Guinness has come a long way since the brewery was founded in 1759.
Here are three trends that the CFO of Pernod Ricard, parent company of Absolut and Jameson, believes are truly changing the liquor industry.