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How the coronavirus is impacting the advertising business as sports TV viewing evaporates, events are cancelled, and consumers stop spending

Business Insider breaks down how the pandemic is impacting advertising, from events cancellations to buzzy startups whose sales are tanking.
Convene cofounder and CEO Ryan Simonetti was planning to hire hundreds of people next year.

How the coronavirus pandemic is impacting buzzy startups, from Peloton to Convene

Some startups are shutting down, laying off staff, and drastically changing their marketing plans in the face of a new business reality.

Beyond event cancellations, the coronavirus’ impact on advertising starts to sink in

In this week's Advertising & Media Insider newsletter, we look at how advertising and media is starting to grapple with the pandemic's impact.
Atolla charges $45 per month for an at-home test that identifies the perfect personalized facial serum, and it just patented the process.

A skin-care company uses an algorithm to figure out exactly what your face needs. It represents the next stage in high-end (and high-tech) beauty.

Atolla, a direct-to-consumer brand that creates $45 personalized facial serums, just patented its process.
Who shops at Walmart?

Walmart’s ad execs to know, hot DTC companies, iHeartMedia breaks hearts

Walmart has hired a team of experts as part of its push to challenge Amazon for digital advertising.

This direct-to-consumer jewelry company makes customizable, minimalist wedding rings starting at $179 — taking the stress out of the shopping pr...

You can customize every aspect of your wedding ring at Holden. Choose your style, metal, finish, and even add an engraving inside the ring.
Glossier is now valued at a $1.2 billion company.

Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.

DTC brands embraced traditional advertising, set up their own content studios, and made inroads into physical retail.
Warby Parker set off a revolution for how retail startups sell and market their products.

10 notable retail companies that defined the 2010s

We'll remember these 10 companies for their impressive sales, commitments to larger values, innovative products, and industry-wide impact.
B8ta's concept reinvents the physical retail space as middleman between consumer and brand.

I shopped at Forum, a ‘smart’ store that tracks customers’ every move, and I’m convinced the technology it uses will transform...

Forum is a smart store that showcases online, direct-to-consumer, and boutique brands. Designed by b8ta, it opened in Los Angeles in November.
B8ta's concept reinvents the physical retail space as middleman between consumer and brand.

I shopped at Forum, a ‘smart’ store that tracks customers’ every move, and I’m convinced the technology it uses will transform...

Forum is a smart store that showcases online, direct-to-consumer, and boutique brands. Designed by b8ta, it opened in Los Angeles in November.