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Aperol Spritz was the drink of summer 2018.

White Claw, Aperol Spritz, and canned rosé have all been dubbed the ‘drinks of the summer,’ and it makes perfect sense with who mille...

Millennials like drinks that are healthier, affordable, Instagrammable, and convenient — and it shows how much they value wellness and experiences.
Johnnie Walker's Whisky Ambassador told Business Insider that it's possible to tell how expensive a whisky is just by smelling it.

Johnnie Walker’s whisky expert says you can tell how expensive a bottle of scotch is just by smelling it

According to Ali Reynolds, detecting the sting of alcohol is a sign you're drinking a young whisky.
Crispin sells a range of wine-inspired ciders, including the new Pearsecco.

You can now buy a pear cider and prosecco mashup called ‘Pearsecco’

It's described as "a marriage of pear-based cider with a bubbly prosecco taste" and offers "a unique, crisp, yet dry taste."
George Clooney, Ryan Reynolds, and Bob Dylan are among the celebrities staking a claim in the liquor business.

Stars like George Clooney, Ryan Reynolds, and Bob Dylan have struck gold with liquor launches, and countless celebrities are following suit

George Clooney, Ryan Reynolds, and Bob Dylan are among a growing number of celebrities successfully launching liquor brands even without experience.
Se Busca mezcal is made in Oaxaca, Mexico.

This is the real difference between tequila and mezcal

Business Insider spoke to Stoli Group Brand Ambassador Simone Bodini to find out what the difference between tequila and mezcal is — and It turns out tequila is actually a mezcal.
MARTINI Brand Ambassador Roberta Mariani.

Vermouth is a wine, not a spirit — here’s everything people get wrong about it, and how to drink it

Most people think vermouth is a spirit that can be kept on the shelf for years. MARTINI Brand Ambassador Roberta Mariani told Business Insider it's actually a wine — and should be consumed fresh and kept in the freezer.