Home Tags Edible Arrangements
Tag: Edible Arrangements
Edible Arrangements is sick of only being a Mother’s Day gift. Now, its new CEO wants to convince shoppers it’s a smoothie-and-snack chain...
Edible Arrangments' new CEO, Mike Rotondo, wants snacks, like smoothies and chocolate-covered fruit, to make up at least 25% of the gift-basket chain's sales. Rotondo says Edible Arrangments has battled "wannabees" who have cut into the chain's business selling fruit baskets as gifts.
I asked 8 highly successful people for the most important lessons they’ve learned in their careers so far
Guests on our podcast "Success! How I Did It" run everything from Vimeo to Planned Parenthood to NASA, and consider these lessons hugely important.
A CEO explains how a choice he’s made since moving to the US at age 13 helped him go on to build a $600 million business
Tariq Farid is the CEO and founder of Edible Arrangements. A Pakistani immigrant, Farid learned to be successful by keeping focus on important things, like philanthropy and the well-being of his company.
How the founder of Edible Arrangements turned a fruit basket no one knew they wanted into a $600 million business
Edible Arrangements founder and CEO Tariq Farid told us his story of coming to America as a boy and starting a business that would go global.
The CEO of a $600 million company ‘soft boots’ his business every 5 years — even if things are going well
Edible Arrangements CEO and founder Tariq Farid is not afraid of making changes. He thinks a "soft boot" is necessary every five years and a "hard boot" every decade.