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The elevator pitch can be harder than it seems.

How to sell yourself in 30 seconds and leave people wanting more

Selling yourself with a brief but compelling elevator pitch can be a lot harder than it sounds. We asked marketing strategist Dorie Clark for her best advice on the topic, and for the biggest mistakes people make when trying to impress new acquaintances.

Here’s a simple formula for crafting an ‘elevator pitch’ you can use just about anywhere

The COO and CEO of The Muse, co-authors of "The New Rules of Work," say it's crucial to be able to introduce yourself and explain your job in about 30 seconds.