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One of four Impossible Foods burgers I made at home.

I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar — these are the best and worst parts of the experience

After years of hype around the Impossible Burger, the company is finally selling its veggie version of ground beef in supermarkets.
Impossible Foods entered US supermarkets this month with a 12 oz. pack of its veggie beef for $8.99.

The Impossible burger has 1 major flaw to overcome: It’s nearly triple the price of normal ground beef

If Impossible Foods truly wants to compete with mass produced, easy-to-use ground beef, it needs to bring down the price dramatically.