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The most popular US metro areas for Gen Z homebuyers, ranked

Even though the oldest members of Generation Z are just 22 years old, they're already entering the housing market.
These are the terms and slang words Gen Z-ers can't stop using.

21 slang words teens and Gen Zers are using in 2020, and what they mean

If you've ever found yourself wondering what the true meanings of "periodt," "snatched," and "big yikes" are — then this is for you.
Graduation caps.

20 facts about the class of 2020 that will blow your mind

Some of them are younger than SpongeBob SquarePants — and now the class of 2020 is graduating and about to enter the workforce.

Gen Zers have a spending power of over $140 billion, and it’s driving the frenzy of retailers and brands trying to win their dollars

As the spending power of Gen Z increases, so does the retail industry's determination to appeal to them.
Gen Z is the next big generation for retailers to win over.

Here are the 3 main qualities that Gen Z values in brands, according to an Instagram shopping exec

Gen Z is the next generation of consumers that brands need to win over. Here are the three main features that Gen Z values in brands.
Boomers love the post office.

Gen Z and boomers have nothing in common when it comes to their most trusted brands

Gen Z consumers are quite less trusting in companies as a whole than members of the baby boomer generation.

Ignoring older consumers in favor of courting millennials and Gen Zers could cost the fashion industry over $14 billion in the next 20 years, new rese...

The potential spending power of boomers and Gen Xers has been "shamefully sidelined" by major retailers, according to experts.
Jenna Marbles speaks about e-girls in her latest YouTube video.

YouTuber Jenna Marbles gave herself an e-girl makeover to see how the teen look would suit her at 33

Jenna Marbles transformed herself into an e-girl, or a member of Gen Z who spends their time on TikTok and YouTube, for her latest video.
Teens protesting on Capitol Hill in Washington D.C.

17 teens who will take the world by storm in the 2020s

The 2010s saw the rise of young stars like Justin Bieber and Malala Yousafzai. As the 2020s near, here's who could become the next big thing.
The share of students who want flexible work conditions has increased a lot over the last decade.

These 2 charts show how millennials and Gen Zers need completely different things to love their jobs

Employer branding experts Universum provided an exclusive analysis of how students' career priorities have shifted.