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Costco's Kirkland Signature brand carries products that are similar to the name brands, but are generally cheaper.

We compared Costco’s Kirkland Signature brand items with their name brand counterparts, and it’s easy to see why so many people love the w...

We tested five products from Costco's Kirkland Signature brand and five from name-brand originals to see how the warehouse's private label stacked up.

The 30-year-old cofounder of Spoon, a granola brand that got its start on the British version of ‘Shark Tank,’ is planning to expand

Business Insider met with 30-year-old Annie Morris, one half of Spoon, an urban cereal brand that focuses on quality ingredients. She took her 'mild obsession' with cereal and turned it into a business with her cofounder and brother-in-law Jonny Shimmin.

9 foods you thought were healthy that actually aren’t

Cereal for breakfast is not a good idea. Veggie chips are just as unhealthy as real chips.

13 foods that the average American and nutritionists don’t agree on

The New York Times and The Morning Consult asked voters and nutritionists what foods they considered healthy or unhealthy. These were the most divisive ones.