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Bird will give free scooter rentals to riders who prove they’re wearing a helmet by taking ‘helmet selfies’

Bird says it will give free scooter rides to its helmet-wearing riders. But the company says better infrastructure is still the way to improve safety.
The Bontrager WaveCel bicycle helmet features a collapsible cellular structure that, Trek says, crumples to absorb impact before it reaches your head.

America’s No. 1 bike company just unveiled a helmet that it says is 48 times as safe as those on the market

Trek has unveiled the Bontrager WaveCel helmet, which the company says represents the biggest advancement in protection against cycling concussions.

E-scooters are sending dozens of people to emergency rooms — and the companies appear to have a double standard when it comes to safety

Gruesome injuries from riding e-scooters are popping up left and right across the country.

Here’s the crazy way one company puts camouflage on helmets

It's called "hydrographics" and completely mesmerizing.