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A Billabong display in the Paragon Sports in New York City.

Nike is reportedly considering selling off Hurley as shoppers abandon surf style. We found the brand is already hard to find in stores.

After searching multiple stores, we found a tiny selection of Hurley merchandise in Paragon Sports in New York City.

We went shopping at American Eagle Outfitters and Hollister to see which teen-centric store offered a better experience — and the winner was cle...

Abercrombie is closing Hollister flagship stores while American Eagle is soaring. We visited and compared the experience at both stores to see why.
Customers are greeted with a painted exposed-brick wall at the entrance of the Hollister flagship store in Soho, New York.

We visited a Hollister flagship store that’s closing soon and saw why the brand needed a new strategy

Abercrombie & Fitch is closing its Hollister flagship store this year. We went to see why Abercrombie is moving toward smaller stores.

Abercrombie & Fitch plans to shut flagship stores worldwide in a bid to boost profits

Abercrombie & Fitch will be "looking to pick these things off one by one" as it closes flagship stores to cut its costs.
Logo-focused brands featured prominently in the list.

These are the brands that Gen Z shops at most, according to a survey of more than 1,800 young Americans

Business Insider surveyed more than 1,800 Gen Z Americans to see which brands they shop most. Nike, American Eagle, and Vans were among the answers.

These are the 10 clothing brands teens are obsessed with right now

Teens are buying clothes from Nike, American Eagle, and Adidas. Teens' spending habits are continuing to drive growth in athletic wear.
Hollister was dimly lit, and most products still had a Hollister logo on them.

We went shopping at Hollister and saw how it could be Abercrombie’s secret weapon

Hollister is generally priced lower than Abercrombie and tends to support it similarly to how Old Navy supports Gap. It's meant to appeal to a younger crowd of shoppers and has a California-inspired theme.

Abercrombie & Fitch is closing 60 stores this year

60 Hollister and Abercrombie & Fitch stores will close this year, the company said Wednesday.

Abercrombie & Fitch’s attempts to rebrand have totally backfired

Abercrombie & Fitch is trying to turn itself around by skewing older. Is all of that in vain?

Abercrombie & Fitch is facing a terrifying reality about its most loyal customers

Tourist traffic is down, and that's the category that the brand was counting on.