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The Impossible Whopper is currently available at more than 7,000 Burger King locations.

20 foods expected to be on the rise in 2020, from Impossible Burgers to oat milk

Plant-based alternatives and trendy wellness foods are expected to be big in 2020.
Many people swapped their beer and cocktails for spiked seltzers.

10 foods that were wildly popular in 2019

Trends including insect protein, meat alternatives, and natural wine dominated the food industry in 2019.
The Impossible Whopper will be served at 7,200 Burger Kings across the US by the end of the year.

Plant-based ‘meat’ isn’t always vegan or even vegetarian, and that’s a common misconception that needs to be clarified

Plant-based meat often isn't vegan or vegetarian even though it's often perceived as such. Here's why that misconception needs to die.
I decided to make three of my favorite ground beef recipes using Impossible burger grounds.

I’m a beef eater, but after cooking three beef recipes with Impossible ‘meat’ I’m a convert for life

My three ground-beef meals with the Impossible Burger tasted so good that I'm never going back to ground beef.

I made spaghetti with meat sauce using Impossible Foods ‘beef’ to see if it tasted like the real thing — here’s the verdict

Impossible Foods is finally selling its veggie beef in supermarkets, and I'm putting it through the paces.
One of four Impossible Foods burgers I made at home.

I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar — these are the best and worst parts of the experience

After years of hype around the Impossible Burger, the company is finally selling its veggie version of ground beef in supermarkets.
Impossible Foods entered US supermarkets this month with a 12 oz. pack of its veggie beef for $8.99.

The Impossible burger has 1 major flaw to overcome: It’s nearly triple the price of normal ground beef

If Impossible Foods truly wants to compete with mass produced, easy-to-use ground beef, it needs to bring down the price dramatically.
The Better Than Beef Burger will be sold in some Costco stores soon.

Costco will sell a new plant-based burger from a company that has a complicated history with Beyond Meat

Costco has partnered with Don Lee Farms to bring the Better Than Beef Burger to stores in Alaska, Idaho, Montana, Oregon, Utah and Washington.
I decided to make three of my favorite ground beef recipes using Impossible burger grounds.

I’m a beef eater, but after cooking three beef recipes with Impossible ‘meat’ I’m a convert for life

My three ground-beef meals with the Impossible Burger tasted so good that I'm never going back to ground beef.
It's about to get a lot easier to buy the Impossible Burger.

The Impossible Burger is hitting grocery store shelves in a direct play for Beyond Meat’s retail turf

The Impossible Burger will make its grocery store debut at Gelson's Markets in Los Angeles on Friday.