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Impossible Foods CEO Pat Brown holds up an Impossible Burger 2.0, the new and improved version of the company's plant-based vegan burger that tastes like real beef.

The CEO of Impossible Foods, the startup behind the wildly popular veggie burger backed by Serena Williams and Katy Perry, shares the biggest piece of...

Impossible Foods CEO Pat Brown, whose company is worth $2 billion, says it's about solving a problem that matters.

Beyond Meat is on track for its best week since July

The company's shares have surged on news that McDonald's would expand its Canada test of a sandwich that uses a Beyond Meat patty.

Impossible Foods is ramping up the plant-based breakfast battle with a new breakfast sandwich at Burger King

Impossible Foods' new Burger King breakfast sandwich is launching in 139 test locations, but it has not said when its meatless ground pork is coming.
Hooters is adding plant-based "chicken" wings to the menu.

Hooters is adding vegetarian plant-based wings to the menu as the ‘breastaurant’ chain attempts to win over millennials and women

Hooters is adding plant-based wings to the menu, a vegetarian option made in partnership with meat alternative maker Quorn.

Impossible Foods is teasing a major announcement coming next week, and it’s likely to be a plant-based pork sausage

Next week, Impossible Foods plans to announce its next major product — and it sounds like pork sausage is about to get the Impossible treatment.
One of four Impossible Foods burgers I made at home.

I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar — these are the best and worst parts of the experience

After years of hype around the Impossible Burger, the company is finally selling its veggie version of ground beef in supermarkets.

I made spaghetti with meat sauce using Impossible Foods ‘beef’ to see if it tasted like the real thing — here’s the verdict

Impossible Foods is finally selling its veggie beef in supermarkets, and I'm putting it through the paces.

Plant-based ‘meat’ is conquering fast food. Here’s where you can get meat substitutes like the Beyond Burger and the Impossible Taco...

Plant-based burgers are coming into the mainstream. Here are the chains where you can buy the Beyond Burger and the Impossible Burger.
In order to see what made Gelson's so special, I visited one.

I went shopping at the grocery store voted the best on the West Coast and found the experience didn’t justify its shockingly high prices

Gelson's Markets was voted "Best in the West" by Consumer Reports. But after I visited, I wasn't sure why.

I shopped at Gelson’s Markets, the upscale supermarket chain that was named ‘the Best in the West,’ but I left feeling disappointed

Gelson's Markets was voted "Best in the West" by Consumer Reports. But after I visited, I wasn't sure why.