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Insider Inc. is partnering with Nielsen to more accurately measure its audience across platforms

Insider Inc. partners with Nielsen to more accurately measure audience
The Insider Inc. team

Announcing Insider TV

Today, Insider Inc. announced the upcoming launch of Insider TV.

The art of correlation and performance metrics

Validate synthetic testing by measuring the correlation of metrics within and to real user data. Optimize tests and choose metrics that represent your audience and needs.
BIRTA is the newest system designed to keep up with Insider Inc.'s ever-increasing demands.

Introducing BIRTA, a new boat built to power the next decade of Insider Inc.

A decade ago, our company built a small boat to power a blog covering the New York tech industry. Today, BIRTA is ready for the high seas.

Insider Inc. held its second-ever hackathon — these are some of the top ideas our tech teams came up with

If you were given one week to build something new or innovative that would benefit people or your company, what would you create?

Welcome to Inside Insider!

Welcome to the launch of the Business Insider engineering and product team blog: "Inside Insider."