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A colleague and me at our work holiday party, where I wore "The Sweater."

I finally took the plunge and bought something I’d seen in an Instagram ad. Here’s why I’ll probably never do it again

A well-targeted Instagram ad convinced me to buy a sweater. One day of wearing the sweater made me realize what's wrong with shopping on Instagram.

Instagram isn’t just for kids anymore — brands and businesses are flocking to it

The number of companies that have created Instagram profiles is soaring, and the number of advertisers on the service has doubled in just six months.

A luxury digital concierge company is giving celebs free £2,000-a-year memberships in return for Instagram plugs

Celebrities have been selected and invited to become founding members, but to get the membership, they have to post on social media.

Marketing tech firm Hootsuite acquires Facebook ad optimization startup AdEspresso

Hootsuite is acquiring a Facebook and Instagram ad optimization startup, in a bid to expand its paid advertising operations.

This fast-food chain is making Instagram history — and it’s a glimpse into the future of food

Sonic is partnering with Instagram to debut the first-ever product designed specifically for the social network.