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There’s a key difference between wealth and status, and it comes down to who you’re showing your money off for

Wealth and status aren't the same because they have different levels of visibility — one is private, while the other is public.
People will pay up to $14,500 for the subtlety of a Bottega Veneta bag.

There’s a direct link between the cost of a luxury-goods product and the size of its logo, but it’s not what you expect

Rich people will shell out premium prices for products without logos because they carry subtle signals of wealth that can't be imitated by outsiders.
Status symbols can see a downfall if too many outsiders start adopting them.

The evolution of brands like Michael Kors and Abercrombie & Fitch explains the downfall of some status symbols, according to a Wharton professor

People will stop flaunting a status symbol when outsiders give it new meaning, according to Wharton professor Jonah Berger.