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Phil Schiller, Apple's head of worldwide marketing, shows off the company's updated iPhone lineup on Wednesday.

Apple made a big mistake by killing the iPhone SE, its smallest and most affordable iPhone

Apple quietly discontinued a few older iPhones to make room for the new iPhone XS and XR, including its last 4-inch iPhone.

8 reasons why you should get the iPhone 7 instead of the new iPhone XR, XS, or XS Max

There are a few things about the iPhone 7 that some might actually prefer over the new iPhones.

After seeing the iPhone XR in person, I’m not sure if I can recommend it

I was really excited for the iPhone XR. But after spending time with it, I'm just not sure if I can recommend it, especially at its $750 price.

I’ve tried every single iPhone currently available — here’s my ranking of the 7 iPhones you can buy right now

Apple's most expensive iPhone is not the one I'd recommend for most people.

7 things you should know about the iPhone XR before upgrading from an older iPhone

If you're upgrading from an older phone, you're going to have to prepare yourself for a lot of changes ahead.

It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their produ...

Opinion: Steve Jobs' keynote presentations for Apple have inspired countless copies, where a rotating carousel of company executives stand on a stage to debut new gadgets and services. But the act is getting old.
Apple's current line-up of iPhones, excluding the iPhone 8 Plus.

Apple’s making it harder than ever to know which iPhone to buy

Ready to parse between the iPhone X, the iPhone XS, the iPhone XS Max, and the iPhone XR? How about the iPhone 7, and the iPhone 8/8 Plus?
This is the very pretty, very expensive iPhone X.

6 reasons you should buy an iPhone SE instead of the iPhone X

Apple's $1,000 iPhone X is a hype machine you can easily ignore.
The iPhone X.

I tried the iPhone X for a few weeks to see what hooked even the biggest skeptics — here’s what I found

I've heard a lot of complaints from friends and family members who switched their iPhones out for the $999 model, so I set out to figure out what it was that made it so difficult for them to switch back.

This map shows how much the iPhone 7 costs around the world

In the US, the most basic iPhone 7 starts at $549 before taxes and other fees. That's that's almost half the price of the iPhone X, and the iPhone 7 competes very well with that newer phone in terms of specs and features. Outside the US, the price of the iPhone 7 is a slightly different story.