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Phil Schiller, Apple's head of worldwide marketing, shows off the company's updated iPhone lineup on Wednesday.

Apple made a mistake by killing the iPhone SE

The iPhone SE was Apple's last 4-inch iPhone, and the only phone made at an incredibly accessible price point of just $350.

Apple may release red versions of the iPhone XS and XS Max as early as this month

Apple's iPhone XS and iPhone XS Max are only available in three colors at the moment: silver, black, and gold.

Apple’s iPhone lineup is the weakest it’s been in years — and it has everything to do with the iPhone XR

The iPhone XR is not the best phone Apple could have made at that particular size.

Apple’s price hikes have gone way too far

Apple products have always been expensive. But over the last year, they've taken a step toward exorbitant.

I’ve tried every single iPhone currently available — here’s my ranking of the 7 iPhones you can buy right now

Apple's most expensive iPhone is not the one I'd recommend for most people.

Apple should give the iPhone XS and iPhone XR a permanent price cut

Demand for Apple's latest iPhones is low, but moving the starting price could change that.

8 reasons why you should get the iPhone 7 instead of the new iPhone XR, XS, or XS Max

There are a few things about the iPhone 7 that some might actually prefer over the new iPhones.

After seeing the iPhone XR in person, I’m not sure if I can recommend it

I was really excited for the iPhone XR. But after spending time with it, I'm just not sure if I can recommend it, especially at its $750 price.

7 things you should know about the iPhone XR before upgrading from an older iPhone

If you're upgrading from an older phone, you're going to have to prepare yourself for a lot of changes ahead.

It’s time for tech giants to retire the ‘keynote’ — Apple, Google, and others are all making the same mistake with their produ...

Opinion: Steve Jobs' keynote presentations for Apple have inspired countless copies, where a rotating carousel of company executives stand on a stage to debut new gadgets and services. But the act is getting old.