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Apple should give the iPhone XS and iPhone XR a permanent price cut

Demand for Apple's latest iPhones is low, but moving the starting price could change that.

I know I am part of Apple’s iPhone problem but even after doing all my research, I still don’t feel the need to upgrade

At the beginning of January, Apple announced that its holiday quarter revenue would be 7% lower than expected due to weakening iPhone sales.

Tim Cook calls ‘bologna’ on speculation that Apple’s new iPhone XR is tanking

Tim Cook said that since Apple started shipping the XR, it's been the most popular iPhone every day.

Tim Cook repeats one of Steve Jobs’ favorite sayings to defend Apple during its slump: ‘It just works’

"It just works" was one of Steve Jobs' favorite sayings during his time as CEO of Apple. Now, it may be coming back into fashion.

The solution to Apple’s problems is easy: Release a cheaper iPhone

There are many factors why Apple expects to miss its own revenue target, but one is clear: iPhones are so expensive that it's starting to hurt demand.

The 14 tech gadgets on our wish lists this year

The holidays are officially upon us, and it's gotten Business Insider's tech team thinking about what's on our wish lists this year.

Here are the 10 tech gadgets you should buy this holiday season, according to Oprah

Oprah's Favorite Things includes a range of tech products, like the Amazon Echo Spot, the Apple iPhone XR, and a light-up bike helmet.
Apple's Tim Cook isn't happy

The 13 biggest Apple disappointments of 2018

Apple is one of the most influential tech companies in the world. But not everything it debuted in 2018 lived up to expectations.

Apple’s price hikes went way too far in 2018

Apple products have always been expensive. But in 2018, they took a step toward exorbitant.

9 reasons you should buy the $1,000 iPhone XS instead of the more affordable iPhone XR

If you're on the fence between an iPhone XS and the iPhone XR, there are several reasons to consider the more expensive phone.