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Demand for Apple's latest iPhones is low, but moving the starting price could change that.
I know I am part of Apple’s iPhone problem but even after doing all my research, I still don’t feel the need to upgrade
At the beginning of January, Apple announced that its holiday quarter revenue would be 7% lower than expected due to weakening iPhone sales.
There are many factors why Apple expects to miss its own revenue target, but one is clear: iPhones are so expensive that it's starting to hurt demand.
Here are Business Insider's 17 most-read tech stories of the year.
Apple is one of the most influential tech companies in the world. But not everything it debuted in 2018 lived up to expectations.
It's 2018, and there are simply too many great smartphones to choose from. Here's our guide to the very best ones.
Apple products have always been expensive. But in 2018, they took a step toward exorbitant.
If you're on the fence between an iPhone XS and the iPhone XR, there are several reasons to consider the more expensive phone.
Apple may be working on a case that could drastically increase battery life on the iPhone XS and iPhone XR
Apple hasn't released battery cases yet for this year's iPhones, including the iPhone XS and iPhone XR, but that could change before the year's end.
A woman is suing Apple because she didn’t think the iPhone had a notch — check out Apple’s marketing and decide for yourself
One person said in a legal complaint filed Friday that she did not know the newest iPhone had a notch when she preordered the phone, and she says it's because of Apple's marketing.