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The news comes on the heels of new research suggesting that mint and mango are the top flavors among high school students who Juul.
Altria’s investment in Juul had the worst possible timing — and wound up costing it $110 million a week amid a mass vaping crackdown
The tobacco giant said in its third-quarter earnings results that it wrote down its investment in Juul by $4.5 billion.
The tobacco giant said no single factor led to the charge, but it did cite the increasing regulatory pressure on vaping.
A former Juul executive filed a lawsuit alleging that the company shipped 1 million tainted pods to customers and retailers
A former Juul executive alleged in a lawsuit that the company retaliated against him after he brought up concerns about bad products. Juul calls his claims "baseless."
Juul’s Silicon Valley marketing tactics are to blame for its troubles, says longtime advertising exec Alex Bogusky
Bogusky said Juul, like other startups, pushed for growth at any cost by positioning itself as a tech company.
Phillip Morris and Altria’s tobacco mega-merger goes up in smoke as Juul struggles with vaping backlash
The proposed merger of the two tobacco giants would've been the biggest since AT&T's big for Time Warner in 2016.
Regulators just slammed Juul for portraying its e-cigs as ‘totally safe’ and marketing them to kids at schools
The $38 billion company is facing increasing scrutiny over its role in sparking a teen vaping epidemic.
Juul's CEO said: "Don't vape. Don't use Juul." Juul has walked a fine line between portraying its products as a trendy gadget and a healthcare tool.
Altria sinks on report that the FTC is investigating whether Juul’s marketing is deceptive and targets minors
The FTC began its investigation before Altria purchased a 35% stake in Juul, according to The Wall Street Journal.
Juul targeted kids in its advertising and told high-school students its e-cigs were ‘totally safe,’ according to congressional testimony
Juul executives appeared at a congressional hearing this week on the e-cigarette company's role in marketing its vapes to teens.