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Trader Joe's products almost always came out on top.

We compared products from Costco’s Kirkland Signature brand with the same items from Trader Joe’s brand to see which beloved private label...

We put products from both in-house brands together in five head-to-heads to see which was superior. Except for one item, Trader Joe's was superior.
Costco's Kirkland Signature brand carries products that are similar to the name brands, but are generally cheaper.

We compared Costco’s Kirkland Signature brand items with their name brand counterparts, and it’s easy to see why so many people love the w...

We tested five products from Costco's Kirkland Signature brand and five from name-brand originals to see how the warehouse's private label stacked up.
Max Ellinger got a Kirkland Signature tattoo in exchange for a cake with the Costco logo.

A 27-year-old Costco fan loves the store so much he got a logo tattooed and had a birthday party in the food court

This 27-year-old California native has a rare connection with Costco. He even once took a date to the store.
Costco sells everything from clothes to chicken.

‘Costco relaxes my soul’: 6 die-hard Costco fanatics explain why they love the warehouse store so much

Six die-hard fanatics, including one with a tattoo of the store's in-house brand Kirkland, explain what they love so much about Costco.
Trader Joe's sells a lot of delicious products through its own private label.

We shopped for groceries at Costco and Trader Joe’s and easily saw which store is better for the average shopper

Costco sells items in bulk, while Trader Joe's is catered to the average shopper. Both have their own in-house brand of products, but which is better?
Costco's low-cost Kirkland Signature brand.

Costco’s Kirkland brand has become a secret weapon worth as much as $75 billion

Costco's Kirkland brand is worth nearly $75 billion, according to analysis from UBS.
Head to Costco for these items.

12 of the best Costco-brand foods you can buy

Costco sells tons of different types of food, but these options from its signature brand are beloved by consumers.

Shoppers love Costco’s Kirkland Signature brand, and it’s turned into the retailer’s biggest asset

Costco's Kirkland Signature brand's growth is outpacing the rest of the store's sales.
Kirkland Light Beer.

5 times you shouldn’t buy the Kirkland brand at Costco

There are certain Kirkland Signature items that you might want to avoid throwing in your Costco shopping cart.
Kirkland Signature provides quality products that meet or beat name-brand competition.

9 items you should always buy from Costco’s Kirkland Signature brand

Costco's Kirkland Signature brand has a well-earned reputation for quality products that meet or beat name-brand competition. While buying in bulk certainly costs more upon purchase, you can save money in the long run. Here are nine Kirkland Signature products that are worth every penny.