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Costco's low-cost Kirkland Signature brand.

Costco’s Kirkland brand has become a secret weapon worth as much as $75 billion

Costco's Kirkland brand is worth nearly $75 billion, according to analysis from UBS.
Head to Costco for these items.

12 of the best Costco-brand foods you can buy

Costco sells tons of different types of food, but these options from its signature brand are beloved by consumers.

Shoppers love Costco’s Kirkland Signature brand, and it’s turned into the retailer’s biggest asset

Costco's Kirkland Signature brand's growth is outpacing the rest of the store's sales.
Kirkland Light Beer.

5 times you shouldn’t buy the Kirkland brand at Costco

There are certain Kirkland Signature items that you might want to avoid throwing in your Costco shopping cart.
Kirkland Signature provides quality products that meet or beat name-brand competition.

9 items you should always buy from Costco’s Kirkland Signature brand

Costco's Kirkland Signature brand has a well-earned reputation for quality products that meet or beat name-brand competition. While buying in bulk certainly costs more upon purchase, you can save money in the long run. Here are nine Kirkland Signature products that are worth every penny.
Costco is now selling Kirkland Signature razors at a significantly lower price than Gillette.

Costco now sells its own razors — and it’s terrible news for Gillette

Costco now sells razors under its Kirkland Signature private label, and they're far cheaper than the Gillette ones the store also sells.
Costco shopper Randy Colpek crashes through a wall of beer.

A Costco shopper professes his love for the store’s beer in a viral commercial he filmed in his backyard

Costco's private-label Kirkland products — including its beer — have become a massive hit for the company since launching in 1995.

Walmart is delivering a huge blow to Costco

Shoppers will no longer be able to buy Costco products on Jet.com.