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When Kobe Bryant initially invested in BodyArmor, it was coming off a year in which it did $10 million in sales. Now, according to a report, after Coca-Cola bought a majority stake in the company, it's expected to top $400 million in sales in 2018.
While many greats of the past 20 years are among the highest paid of all time, these years also led to some large contracts for some otherwise mediocre players.
Kobe Bryant directed and wrote an ad campaign for a sports drink backed by some of the biggest names in sports and it takes a big shot at Gatorade
Kobe Bryant's new ads for BodyArmor call out competitor Gatorade by name, and there's a strong stable of athletes behind the campaign.
Kobe Bryant has an interesting argument for how his Lakers teams with Shaq could beat today’s Warriors
Kobe Bryant believes the Lakers with Shaquille O'Neal were uniquely constructed to beat small-ball teams like the Warriors.
Nearly two decades later, the 2002 Lakers are still the most recent team to win three straight NBA championships.
Kobe Bryant will go down as one of the NBA's all-time hardest workers, from his rigorous workouts, to his dedication to improving himself.
Kobe Bryant's short film, "Dear Basketball," won for best animated short film.
The criticism centers around the sexual assault accusations Bryant faced in 2003. He was never charged with a crime but settled a civil suit out of court.
Kobe Bryant and Shaquille O’Neal openly discuss the feud that broke up one of the NBA’s greatest dynasties in TNT sit-down special
Kobe Bryant and Shaquille O'Neal are amicable now, but their rivalry was once one of the fiercest in the NBA.