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Only one out of 5 women prioritize ‘sexiness’ when bra shopping — and it reveals a giant problem for Victoria’s Secret

Victoria's Secret is losing relevancy with customers and needs to change its messaging, according to a new survey from Cowen & Co.
ThirdLove is known for its body-positive marketing.

Meet the startup founder challenging the way women shop for bras

ThirdLove is a buzzy online bra startup that launched in 2013. Cofounder and Co-CEO Heidi Zak shared how the company is changing the lingerie market.
Aerie is known for not retouching the photos it uses in ads.

We compared the shopping experience at Victoria’s Secret and Aerie, and there were 4 obvious differences

There are several key differences between Victoria's Secret and Aerie, which were obvious during a store visit.

A thief in Pennsylvania stole more than $20,000 worth of Victoria’s Secret panties

A thief stole almost 2,000 pairs of panties — around $21,000 worth of merchandise — from a Victoria's Secret in a local mall in Pennsylvania.

11 San Francisco-based clothing startups that prove New York City isn’t the only capital of fashion

The most talked-about and innovative industry gamechangers, including Stitch Fix, Everlane, and ThirdLove, were founded in the San Francisco Bay Area.
ThirdLove's full-page ad in The New York Times.

ThirdLove founder reveals why the company took out a full-age ad slamming rival Victoria’s Secret

ThirdLove ran a full-page ad slamming Victoria's Secret in The New York Times in November.
ThirdLove has raised $55 million in funding.

This buzzy bra startup that just raised $55 million is gearing up to take on Victoria’s Secret. Here’s what it’s like to use.

We tested ThirdLove to see if its shopping experience is as easy it promises. Here's our review.
Ed Razek speaks to Victoria's Secret runway models backstage during the 2018 Victoria's Secret Fashion Show.

People slammed Victoria’s Secret after its marketing chief made controversial comments about transgender models, but he didn’t resign. Thi...

Four former Victoria's Secret executives said it's likely Ed Razek didn't resign because he and CEO Les Wexner have complete control of the company.