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Apple is known as a "luxury brand" for a reason.
Apple kicked off its March 25 event with a video made by a fictional studio called 'Think different.' that references the company's products.
These old Apple ads show how similar — and different — the company and its products were back in the day
Apple computers used to be an option that "costs less."
There’s a very good reason why Microsoft has an original Apple Macintosh on display in its headquarters
Microsoft has the original Apple Macintosh on display at its campus Visitor Center. It's a reflection of the fact that many of Microsoft's biggest, most successful products got their start on the Mac.
The New York-based artist has re-created the most recent "Star Wars: The Last Jedi" trailer with a retro aesthetic.
This charging stand is almost a good enough reason to buy an Apple Watch in the first place.
A fun piece of Apple history was uncovered hiding behind a mirror in Silicon Valley.
"We've done a lot of talking about Macintosh recently. But today, for the first time ever, I'd like to let Macintosh speak for itself."
Part of Apple's culture, instilled by Steve Jobs, is this ethic to always look forward, not look back. But that rule doesn't apply to one thing: 1984.
The only reason the Mac looks like it does is because Steve Jobs dropped in on a course taught by this former monk
Robert Palladino taught calligraphy at Reed College, and that class influenced Apple's Steve Jobs as he designed the Macintosh.