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Companies like BuzzFeed and LinkedIn are cutting pay and pausing hiring as advertisers take an axe to their spending.
Use this comprehensive guide to find influencers to market your startup, gain 200,000 followers, and win loyal customers
Before you use influencers to market your startup, read this selection of guides and articles to help you navigate influencer marketing.
PRESENTING: How to market your startup on social media to grow your business and gain boatloads of customers
Business Insider talked to founders, attended panels, and surveyed entrepreneurs to find out what marketing tools helped them build their businesses.
Whether Apple, Amazon, Google, or Mercedes, we worship our most beloved brands because they've created value through rituals.
Business Insider is planning to publish a list of marketers who are shaking things up at brands.
The Kansas City Chiefs' quarterback said "I'm going to Disney World!" after winning the big game on Sunday.
One marketer cracked the hotel review system and consistently dominates TripAdvisor ratings. Her strategy can help you crush your next job interview &...
A bad last impression is worse than a bad first impression, science proves. Marketer Adele Gutman used this information to transform a hotel chain.
Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light
In a climate crisis, shoppers are demanding more eco-friendly products and brands are delivering. Here's our deep dive on why sustainable fashion sells.
3 mistakes that could be hindering your influencer marketing this holiday season, according to an influencer strategist
Expert Jenny Beres says people never actually ask for the sale, they think one post will be enough, and they don't give influencers enough direction.
I’m a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here’s why I don’t recommend my cli...
In her new book "Persuasion," Lee Hartley Carter, president of maslansky + partners, says to tell your company's true story to sell your business.