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CMO of Deloitte Digital Alicia Hatch speaks on stage during the Deloitte Digital and Lego session at the Cannes Lions 2019 in Cannes, France.

The coronavirus pandemic will dramatically change advertising

Companies like BuzzFeed and LinkedIn are cutting pay and pausing hiring as advertisers take an axe to their spending.
Lingerie brand LIVELY hosts events in its retail stores to build community around its ambassador program and get customers shopping.

Use this comprehensive guide to find influencers to market your startup, gain 200,000 followers, and win loyal customers

Before you use influencers to market your startup, read this selection of guides and articles to help you navigate influencer marketing.
Phone-case startup Casely boosted its sales to $10 million through micro-influencers and amassed over 200,000 followers on Instagram.

PRESENTING: How to market your startup on social media to grow your business and gain boatloads of customers

Business Insider talked to founders, attended panels, and surveyed entrepreneurs to find out what marketing tools helped them build their businesses.
Nick Hobson.

Want to make your brand psychologically capturing? Try using the power of ritual.

Whether Apple, Amazon, Google, or Mercedes, we worship our most beloved brands because they've created value through rituals.
Rising Stars of Madison Avenue 2019

Seeking nominations for the rising stars of brand marketing

Business Insider is planning to publish a list of marketers who are shaking things up at brands.

Super Bowl MVP Patrick Mahomes made $1 billion for Disney with 5 words, experts say

The Kansas City Chiefs' quarterback said "I'm going to Disney World!" after winning the big game on Sunday.

One marketer cracked the hotel review system and consistently dominates TripAdvisor ratings. Her strategy can help you crush your next job interview &...

A bad last impression is worse than a bad first impression, science proves. Marketer Adele Gutman used this information to transform a hotel chain.
Reformation is one brand successfully making sustainability cool.

Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light

In a climate crisis, shoppers are demanding more eco-friendly products and brands are delivering. Here's our deep dive on why sustainable fashion sells.
It's possible to save Instagram stories to your iPhone or Android phone in a few different ways.

3 mistakes that could be hindering your influencer marketing this holiday season, according to an influencer strategist

Expert Jenny Beres says people never actually ask for the sale, they think one post will be enough, and they don't give influencers enough direction.
Lee Hartley Carter.

I’m a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here’s why I don’t recommend my cli...

In her new book "Persuasion," Lee Hartley Carter, president of maslansky + partners, says to tell your company's true story to sell your business.