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Reformation is one brand successfully making sustainability cool.

Sustainability sells: Why consumers and clothing brands alike are turning to sustainability as a guiding light

In a climate crisis, shoppers are demanding more eco-friendly products and brands are delivering. Here's our deep dive on why sustainable fashion sells.
It's possible to save Instagram stories to your iPhone or Android phone in a few different ways.

3 mistakes that could be hindering your influencer marketing this holiday season, according to an influencer strategist

Expert Jenny Beres says people never actually ask for the sale, they think one post will be enough, and they don't give influencers enough direction.
Lee Hartley Carter.

I’m a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here’s why I don’t recommend my cli...

In her new book "Persuasion," Lee Hartley Carter, president of maslansky + partners, says to tell your company's true story to sell your business.
The opening gala of Advertising Week 2019.

Seeking nominations for the hottest adtech companies of 2019

The list will spotlight adtech companies that are driving change and their employees who have been instrumental to that change, from the CEO on down.
The logos of Amazon, Apple Facebook, and Google.

Google’s copying Facebook, Microsoft’s trying to steal ad dollars from Amazon, and WPP’s big loss

Google is encouraging advertisers to repurpose creative from Facebook campaigns to use in its own ads.

The NBA faces a billion-dollar crisis over one executive’s tweet about Hong Kong. Here’s why China is so hard for Western brands to break ...

Dozens of Western brands have angered Chinese consumers over their marketing or public statements in the past.

McDonald’s fans confused, angry after overwhelming demand for loungewear breaks delivery platforms

"Nobody learns from the Huawei fiasco," one person wrote.
Mascots during Advertising Week in 2011.

The 34 greatest (and most recognizable) brand mascots of all time

From Tony the Tiger to Colonel Sanders and Flo from Progressive, these mascots are so popular they've made it to the Madison Avenue Walk of Fame.
Mascots during Advertising Week in 2011.

The 34 greatest (and most recognizable) brand mascots of all time

From Tony the Tiger to Colonel Sanders and Flo from Progressive, these mascots are so popular they've made it to the Madison Avenue Walk of Fame.
Comcast CEO Brian Roberts.

10 companies that spent more than $1 billion in ads so you’d buy their products

According to Ad Age's 2019 report, companies from tech giants like Google to media empire Comcast spent a record $163 billion on advertising in 2018.