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Insider previewed hundreds of dolls and playsets. L.O.L. Surprise, "Frozen 2," and "Avengers: Endgame" are all very popular toys in 2019.
Mercedes-Benz and Mattel have joined forces to combat gender stereotypes — and to give away 50,000 classic Matchbox cars
The companies, in collaboration with several other partners, have commenced a "No Limits" program, which began on Friday.
"Action Figures was driven by 'Toy Story 4,' which continues to do very well following the movie's release," the CEO said.
Mattel soars after earnings smashed estimates and after the Barbie maker calls its whistleblower allegations ‘unfounded’
Shares rose more than 18% in premarket trading.
Mattel snagged the rights to Hello Kitty by flying a team to Tokyo and pitching the brand’s 91-year-old ‘patriarch’
"Hello Kitty was not available, it was not being pitched or presented for people to bid on," the toy giant's CEO said.
The closure of Toys R Us stores hammered toymakers' sales and profits, shrunk their distribution, and landed them with debt.
Mattel is releasing three high-fashion "Star Wars" Barbie dolls as part of its signature collection based on 1977's "A New Hope."
BTS fans, unite - in the toystore.
BTS fans unite - in the toystore.
The two toy companies have been locked in legal battles for years, making the proposal seem like a jab at Mattel's recent challenges.